A Fond Farewell for Dana Goff

   August 2, 2022    Uncategorized

This month, ATW says farewell to Dana Goff as he retires as President of Carry-On Trailer.


Dana started his career with Carry-On Trailer in 2003 by towing a trailer behind his pickup to see as many dealers as he could in a day. Since then, Dana has grown into the inspirational leader that we all know him to be. Under his leadership, Carry-On has grown its sales by over 10x vs. when he first started. He was instrumental in the launch of the Next Gen trailer and has helped Carry-On successfully navigate through multiple economic highs and lows. Dana’s hard work and leadership have been the catalyst for growing our top customers like Tractor Supply, Lowe’s and Trailer’s Plus. With nearly 4 million trailers under his leadership, he helped grow Carry-On Trailer to be the best-selling trailer brand in America.


After 19 years with our team, he leaves a legacy that will be felt for years to come. All of us at ATW thank Dana for his tremendous contributions to our team and our industry.