Pro Grade Unveils 2 New Marketing Campaigns
Earlier this year, the Pro Grade Marketing Team set out to develop new marketing campaigns to elevate and differentiate the Big Tex and PJ Trailers brands. The result is two impactful campaigns that put the end-users at the forefront and are highly adaptable to resonate with different audiences.
Big Tex Trailers – “WITH YOU FOR THE LONG HAUL”
The Big Tex campaign is all about owning the “Grit Mindset.” The tone evokes courageous determination and the tenacity to keep showing up no matter how hard the task is.
This new campaign is confident, tough, enduring, and stable to reflect the long history of the Big Tex brand while helping tell the stories of the hardworking people who rely on Big Tex to get the job done right.
Our new anthem video encapsulates the essence of this campaign. We invite you to view and share the video, to discover what it means when we say, “With You for the Long Haul.”
Watch it here: https://www.youtube.com/watch?v=OUZNNihKkPM
PJ Trailers – “WHAT DRIVES YOU, DRIVES US”
The PJ campaign is all about owning the “Growth Mindset.” The tone of PJ Trailers evokes feelings of freedom, feelings that are fueled and textured by curiosity and the excitement of innovation.
This new campaign is adventurous, fearless, bold, and passionate while focusing on telling the stories of the professionals that rely on their PJ to accomplish their goals.
Our new anthem video encapsulates the essence of this campaign. We invite you to view and share the video, to discover what it means when we say, “What Drives You, Drives Us.”
Watch it here: https://youtu.be/BXUTb9kYsPI
We Are All Marketers!
You will start to see elements of these new campaigns in almost everything we do for these brands, including on the website, social media, and point-of-purchase materials at our dealerships. Dealers will also be receiving additional resources to share these new campaigns.
Additionally, we invite all ATW employees to get involved by following these brands on social media and checking out the latest anthem and product videos on their YouTube pages.
Big Tex Social Links:
PJ Social Links: